Listen. Design. Experience.

Our approach to architecture, exhibition, and graphics is simple.

We listen. Doesn't everyone listen?
Perhaps. But you want to work with people who also ask the right questions.

Morris Arboretum, Out on a Limb
Who we work with:

Hospitals, museums, schools, restaurants, corporations, families, and even other architecture firms. Our technical skill, creativity, and competence provide a strong return on your investment. One client, the Morris Arboretum of the University of Pennsylvania, saw its attendance and membership grow by 30% during the four years after installing our “Out on a Limb” tree canopy walk.

See our client list

Phila Zoo Lorax Truffula
How we got started:

In 2002, Alan Metcalfe invited one of his clients, Aaron Goldblatt, then Deputy Director at the Wagner Free Institute of Science, to join his firm. Aaron's interest in creating spaces to help people learn and Alan’s interest in designing buildings from the inside — around social spaces — fused to create a practice that puts people at the center of design.

20161104 metcalfe play 105
Our guiding principles:

Listen. Design. Experience. What does that mean? For us, it means active listening and collaboration, storytelling and play, and cost-effective design. This yields a rewarding, people-centered experience for the client.

The Architecture of Instinct —Alan’s TEDx